Shopper's Stop Ethnic wear ad

Shoppers stop's Ethnic wear Ad
It is an ad which dares you to wear ethnic wear to a club.
It may sound like an idea,but no one could really do it.Not because it looks odd at such places, but gets uncomfortable and difficult to carry at such places.
Ad: average

Advertising Agency: Contract Advertising, India
Creative Director: Nishad Ramachandran
Art Director: Charles Kollannoor
Copywriter: Erick Rustomji
Photographer: Swaroop Sankar